Companies often sponsor and participate in industry events and trade shows. It is important to understand the impact and the value of a company's participation and sponsorship. CARMA International can undertake an exhaustive evaluation to measure this impact. This enables a company to renew its participation in the same event as well as decide on similar events in the future. The evaluation is done at two levels - firstly that of the media coverage about the event and secondly through direct interviews and surveys with the event attendees. An integrated analysis of both research outputs enable CARMA clients to quantify the efficacy of the sponsorship and its likely future impact. Contact Ms. Neelima Khanna Email
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