Media Research , PR Evaluation Measurement India from CARMA International India

1. The measurement process begins with a consultation between client and CARMA media analysts. 2. An important element of the planning is to determine key performance indicators that will be used to evaluate ongoing success. 3. During the research process, our analysts will read each story and evaluate the coverage for items such as, message uptake and specific elements related to the defined key performance indicators. Contact Ms. Neelima Khanna Email