About
V Resorts is a new age travel solutions company that provides standardized boutique experiences in the leisure travel space. The brand focuses on introducing the harried Indian traveller to new and unexplored places in the country while also developing new destinations and ideas for tourism. It currently has over 150 properties spread across 21 Indian states.
Aditi Balbir, who is the chief executive of V Resorts, conceptualised the business idea while conducting research for Bedrock Ventures. “When you expose urban travellers to unique travel experiences such as discovering the regional arts and crafts, indigenous food etc., awareness and appreciation grows, and it empowers the 'little India', leading to the successful growth of the model.
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