About
11Ants Empowering teams with the shopper behavior insights they need to make better decisions.
Retailers have an insatiable appetite for behavioral insights—but true customer-centricity requires a different approach to analytics.
While the answers to most questions exist within the data, extracting them is often a slow, cumbersome process involving teams of analysts. The challenge with behavior-related questions is that they invariably lead to more questions, creating an ever-growing backlog. As a result, only a fraction of the necessary questions ever get answered, leaving teams frustrated and blind. And blindness leads to poor decision-making.
That’s why we built 11Ants.
