About
Shop Equipment USA, founded in 1953, is a trusted name in the automotive industry. We are proud to be a premier distributor of Rotary lifts and the official distributor of Rotary® Wheel Service Products and Shop Equipment Products. As a family-owned business, we focus on delivering high-quality, American-made, ALI-certified lifts from respected brands like Direct Lift®, Forward Lift®, and now, Rotary®.