About
Save time and money on insurance: spend it on stuff you really care about. Let’s get you the best prices from top car, home and life insurers. We provide reliable insurance without the headache
It all began with one simple idea: it shouldn’t be so hard to get a fair insurance quote, fast. Our founder, Alex Couper, was tired of wasting too much time and money on his own insurance renewals. He knew there must be a much better way. A few years later, Cheaper Insurance Direct was born.