Artificial intelligence is slowly becoming an indispensable part of our lives, from self-driving cars to voice assistants such as Siri or Alexa guiding us all through. AI has invaded all aspects of our lives, transforming it for the better. One such example is digital marketing, where AI serves as a total game-changer. With AI's power, we can now automate content generation and repetitive tasks and predict customer behavior to deliver better and personalized services. In this article, let us dive into exactly how AI has revolutionized digital marketing.